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New York Farm Viability Institute

A Strong Future for New York Agriculture

Project Profiles

NYFVI Grant Helps Fast-Track New York’s Next Big Apples

New York’s next “big apple” will reach the marketplace quickly thanks to a New York Farm Viability Institute, Inc. (NYFVI) grant that is fast tracking grower evaluation of new apple-breeding selections from Cornell University’s New York State Agricultural Experiment Station in Geneva. Project leader, Cornell Horticulture Professor and apple breeder Susan Brown says, “If the expected new varieties are even half as successful as their predecessors - the Empire, Jonagold, Macoun, and other varieties bred by Cornell, New York’s apple producers will harvest great fruit with a tremendous economic impact.”

From 1996 to 2004, the annual production of Empire apples in the U.S. averaged a fresh market value of $41.1 million and New York produced half of the nation’s total Empire crop. Cornell, with one of the major apple breeding programs in the U.S., has successfully developed the Empire and 61 other new apple varieties over the past century.

And now, Brown says, “The New York Farm Viability grant is providing the funds to fast track grower testing of some very promising selections under commercial orchard conditions across the state.”

Brown says growers want high quality apples they can produce at a profit and harvest when their other varieties are not ripening. Growers in every major apple-growing region in New York are orchard testing selections. Each participating producer has different soil and climate conditions and different business interests. Together they represent the farm stand, u-pick, wholesale, processing, juice, organic and export sectors. “Wholesalers and exporters have different clientele from roadside stand and u-pick operators,” Brown says, “and research indicates many factors influence individual consumer buying, including age, income, sweet or tart taste preference, and which apple you grew up with.”

Accelerated development of new varieties of apples is needed to meet ever-changing consumer market demands. Brown hopes that out of the 20 different selections to be evaluated over the next two years will come two new high quality varieties with strong market potential - one with a mild flavor, one with some zip; both distinctive, crisp, aromatic, and with strong sales appeal. The apples under evaluation will be tested for flavor, texture, vitamin C content, winter hardiness, less browning when cut, storage and shelf life, and suitability for large-scale production.

Consumer taste tests are planned. Watch for your opportunity to savor the flavor of New York’s next big apple!

For More Info:
Susan Brown
NYS Agricultural Experiment Station
315-787-2224