You will need a PDF reader to view PDF documents. To obtain free copy of Adobe Acrobat Reader, click here.

BUSINESS MANAGEMENT, PLANS, STRUCTURE, & MARKETING

Guides to assist with the management of your business, including writing business plans, developing a structure for your business, creating marketing strategies and more.

Pre-Planning Guide
(pdf - 906 k)
Richards, S.
An easy-to-use guide to help you focus your business ideas and make your business planning consultation more valuable.

Doing Business in New York State: Structures and Strategies
(pdf - 186 k)
Anderson, B.L., B.M. Henehan, and C.J. Sullivan
This publication reviews legal and business structure alternatives available to those forming business entities in NYS.
http://aem.cornell.edu/outreach/publications.htm#2004

Smart Marketing Articles
The following Smart Marketing articles, and more, may be found at: http://hortmgt.aem.cornell.edu/smart_marketing/index.htm

Gloy, Angela and Mark Stephenson. "Marketing Specialty Cheeses in New York: A Piece of Cake?". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. March 2006. (Download PDF)

Weybright, Robert and Wen-fei Uva. "Year 'Round Marketing of the Seasonal Agriculture Enterprises ? Tips and Techniques". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. February 2006.  (Download PDF)

Weybright, Robert and Wen-fei Uva. "Year-Round Marketing of the Seasonal Agricultural Enterprise - Should I or Shouldn't I". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. January 2006. (Download PDF)

Gloy, Angela and Mark Stephenson. "Marketing Fundamentals - One Key to New York Specialty Cheese Markets". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. October 2004. (Download PDF)

Weybright, Robert. "Identifying, Building and Selling the Value in YOUR Business". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. September 2004. (Download PDF)

Weybright, Robert. "Selling Value - Not Price". Smart Marketing. Department of Applied Economics and Management, Cornell University, Ithaca, NY. August 2004. (Download PDF)

COMMODITIES AND PRODUCTS:

Information to help you understand business and production issues for agricultural commodities and products and investigate value-added market opportunities and processing options.

Market Potential for Specialty Cheeses in Select New York Markets 
(pdf - 29k)
Gloy, Angela and Mark Stephenson

Wind Energy Development In New York State: Issues For Landowners
(pdf -  383k)
Dorociak, C.J., Chapman, D, Henehan, B and Barry, J. (2005)A Cornell University step-by-step resource guide for landowners about the process of wind development on private property. (EB2005-04, Department of Applied Economics and Management, Cornell University, Ithaca, NY 33pp)
http://aem.cornell.edu/outreach/publications.htm#2005