CRITERIA FOR PARTICIPATING IN THE AIC VALUE-ADDED HORTICULTURE PROJECT

Faced with increasing competition, many horticultural producers are exploring value-added projects to improve business viability. These projects could include adding new crops, developing new products (through processing, packaging, branding, etc.), building new distribution channels, adopting new marketing formats, providing special services, and establishing strategic alliances.

Our goal is to provide technical support, including marketing planning, feasibility and profit potential analysis, and strategic implementation, to horticultural businesses developing a value-added enterprise.


To Apply for Marketing Planning Assistance You should:

• Be a horticultural business in New York State;
• Be involved in or considering a value-added project;
• Demonstrate a desire and ability to launch specific business activities in two years;
• Complete the Request for Assistance Form and mail it to 307 Warren Hall, Cornell University, Ithaca, New York 14853-7801


For further information on horticultural business marketing planning assistance, please contact Bob Weybright at 845-677-8223, ext 122, Wen-fei Uva at
607-255-3688, or Angela Gloy at 607-254-4939.

For more information, please read our proposal. (Download PDF)

Resources:

Developing a Strategic Marketing Plan for Horticultural Firms
White, G.B. and W.L. Uva. 2000.
EB 2000-01, Dept. of Applied Economics and Management, Cornell University.

The Cornell Horticultural Business Management and Marketing Program Web-site